Media Buzz about Callie's Cupcakes
1:09 PM, May 20, 2012
KENNESAW, Ga. -- A cupcake business that started with a Facebook page is expanding to its second metro Atlanta mall. Six months after opening its first store at Town Center at Cobb, Callie's Cupcakes began selling sweets at North Point Mall on Friday.
Saturday, November 5th, 2011, 3:20pm
Kennesaw, GA -- Callie Richardson, 21, isn't waiting until she graduates from Kennesaw State University to find a job.
She's creating her own job by becoming an entrepreneur.
"I never imagined that it would become this," said Richardson, the co-founder of Callie's Cupcakes, a bakery that opened earlier this week in the Food Court at Town Center at Cobb.
Richardson started the business with her mom, Kim Richardson. They came up with the idea last spring when Kim was baking treats for her family for Easter.
"I said, 'Why don't you put those out on Facebook and see what people think. Maybe you could sell a few,'" said Kim Richardson. "Within 10 minutes, she had her first order."
A website followed, and even more orders started coming in.
Before they knew it, they were small business owners with some big decisions to make.
by Megan Thornton
November 02, 2011 12:01 AM
KENNESAW — Callie Richardson said her mother taught her everything she knows about baking. Now, the mother-daughter duo has turned their hobby into Callie’s Cupcakes and had their grand opening event on Tuesday.
During the summer, the Woodstock native and her mother, Kim Richardson, decided to start a website to sell a selection of baked creations the 21-year-old had been concocting in her kitchen for friends and family. The site quickly garnered many orders from throughout metro Atlanta, so the women looked into setting up a temporary cart or kiosk for the holidays at local malls and other retail establishments.
“We checked into that, then the [Town Center at Cobb] mall manager contacted us immediately and was really excited,” said Kim, adding that together they decided Callie’s Cupcakes would be a great fixture at the mall.
“It’s a really good option for us since we live in the community,” said Richardson, who tends the administrative and managerial side of the business, while Callie heads up the baking. “The location is super convenient. We are able to reach our target clientele in an optimal location.”
The store is located in the food court next to Chik-fil-A.
“We’ve had a lot of really positive feedback from shoppers about coming to the food court,” Kim said.
Callie’s Cupcakes is open Monday through Saturday, 10 a.m. to 9 p.m. and Sundays noon to 6 p.m. The store specializes in gourmet cupcakes and cake pops, as well as other specialty desserts, a variety of cheesecakes, seasonal offerings and daily specials.
by Katy Ruth Camp
November 01, 2011 11:59 PM
KENNESAW — Inside a Tiffany-blue box, a different kind of treasure can be found at Town Center at Cobb mall in Kennesaw — homemade cupcakes.
The mother and daughter team of Kim and Callie Richardson just opened Callie’s Cupcakes and Creations, located in the restaurant space directly to the left of Chik-fil-A in the Town Center food court.
The business had its genesis just seven months ago, when Callie, 21, tried her hand at making Easter-themed cake pops out of the home she shares with her parents in Woodstock. Callie said the cake pops are cake and icing rolled into a ball, dipped in chocolate and placed on a stick, and the first batch had Easter bunnies drawn on them.
“They were so adorable, and once she put them up on Facebook for sale, she had an order placed within 10 minutes,” Kim said. “Every day, she would try to make new things and post them up on Facebook and soon, she was getting multiple orders. And eventually, there were so many orders that the business just progressed naturally. In one order, a friend of ours wanted to throw her husband a Wimbledon party, since he’s a big tennis fan, and she figured out how to make the cake balls with sanding sugar on the outside to make them fuzzy. She’s just very talented.”
Today, Callie’s Cupcakes and Creations offers eight different cupcake flavors, including cookies and cream and chocolate molten lava, and also offers seasonal flavors such as pumpkin spice. The business also offers various cheesecakes by the cake or by the slice, including apple cinnamon and espresso flavors. And the cake balls and cake pops are still available, in flavors such as lemon and funfetti.
All of the cupcakes, cake balls and cake pops can be purchased in a single serving or by the dozen, but Kim said the key for them to stay in business is to continue receiving the large orders, such as those for parties, showers or business functions. Callie said they also hope to branch out more into weddings, offering a popular cupcake tower as an alternative to a traditional wedding cake.
Callie said her shop’s baked goods are unique because while most cupcake vendors vary a basic recipe depending on the flavor, such as adding strawberries or chocolate, each of her cupcakes is made with its own recipe to bring out the flavor. Kim also said they use expensive ingredients, such as top-of-the-line vanilla, and real butter to make their cupcakes stand out from the rest.
Posted By Bryonna Nobles At 8:10 AM |
Hanging out with Kat at Town Center Mall the other day, we came across Callie's Cupcakes and Creations in the food court. Now, I've gotten into the habit of trying out any cupcakery I come across (not that its been very many) and so while Kat was using the loo, I went and ordered us two cupcakes. One was a Chocolate Lava Cupcake and the other was their signature Strawberry Cupcake.
We pretty much just took a fork to both of them, wanting to get a good idea of what we had here.
I tried the Strawberry Cupcake first. Just look how cute it is with its little pink flower on top. Wonderful flavor. You could tell they used real strawberry in it. Unlike a cupcakery I tried in the past, this one burst with strawberry as soon as it touched your mouth. My only complaint was the cupcake itself was a bit dry.
Now the chocolate cupcake was amazing. Moist, rich, creamy. It had a lot of chocolate icing.
Their frostings are amazing. They even sell shots of frosting for 50-cents. Not something I think I could do but apparently they do sell a lot of it. Cakes are lovely and light.
I tell you what was perfect was when we took some of the strawberry frosting and ate it with the chocolate cake. That was divine. If you go there, I found out they will do special orders so order yourself a chocolate cupcake with strawberry frosting. My mouth waters at the very thought.
So if you're in the Town Center Mall and get a sweet tooth, check out Callie's Cupcakes in the food court. Let me know what you think!
Photo: Rustic White Photography
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